BUILDING BRANDS WITH SOUL.
We craft compelling stories that build a passionate community around your brand.
WHO WE ARE
We are an interdisciplinary collective of strategists and creatives, committed to developing exceptional brands through the power of story.
We believe brands should inspire, challenge and entertain: transcend the traditional ad campaign and connect with their audience through a deeper level of storytelling.
We value working with companies who seek to disrupt the status quo: to stop interrupting what people watch and become what they watch.
DISRUPTING THE INTERRUPTING
We draw your audience in through engaging content, built around your brand's purpose, people and product.
OUR STORY
Poetics Brand Co. was founded by Marshall Rutman, an award-winning marketer with over 20 years experience managing world-class global brands such as Helly Hansen and Lululemon. Most recently, he served as Creative Director for Lululemon’s Film House (see some of the work here). Marshall’s entry to brand marketing came via the film industry where he worked as a screenwriter. This would define his story-driven approach to building meaningful brands.
Poetics was created to disrupt the interruption industry by providing a meaningful alternative to the typical ad campaign. To create stories that reveal the brand’s soul, drawing an audience in to connect with who they are, not just what they sell. And most importantly, to provide value to the audience by creating content they actually want to watch.
We’re not your traditional agency. We don’t think in 30 second spots and we don’t use commercial directors. Instead, we create engaging stories, using our network of independent artists, writers and filmmakers to deliver a fresh perspective that inspires and entertains.
KEEPING IT INDEPENDENT
We leverage the independent filmmaking community, delivering a fresh perspective to your project.
OUR APPROACH
We use a creative network model, consisting of veteran strategists, designers, writers and filmmakers. This allows us to assemble a customized team that is best suited for the needs of each project.
We lead with the heart - using a unique story-driven approach to craft your message and bring it to life in an authentic and compelling way.
We work as an extension of your internal team, combining your intimate knowledge of the brand with our expertise in strategy and storytelling.
We challenge assumptions, push boundaries and create possibilities through relationships built on trust and accountability.