WHAT IS YOUR STORY?
We help you uncover and distill your brand narrative so it is clear, succinct and shareable.
BRAND PLATFORM
FINDING your story
Many brands execute in-depth marketing plans without having a clear and differentiated brand position. Without a defined True North, these brands struggle to find a niche or an audience.
This critical, foundational work guides every future decision you will make. It makes all the other work…work. The clarity it provides your organization will improve focus, efficiency and effectiveness across all departments.
We lead a 360 degree evaluation of your brand and competitor landscape while identifying cultural insights that represent key opportunities for your organization. Next, we use a unique story-driven approach to crystallize your brand’s purpose, position, personality and messaging.
The result is clear, own-able position, brand story and voice. This creates resonance and relevance within your market, setting you apart from your competition and enabling long-term growth.
PURPOSE / VISION
BRAND PERSONALITY
BRAND MESSAGING
brand identity
VISUAL LANGUAGE
BRANDED ENTERTAINMENT
sharing your story
The way we consume media has changed more in the past decade than in the past century. So traditional ways of reaching audiences simply isn’t enough. Brands need to create deeper connections through engaging content delivered to the right audience at the right time in the right channel.
Branded entertainment provides the new generation of marketers with a way to connect with their audience through compelling storytelling built around their purpose, people and product.
Unlike a traditional advertising agency, we use a network of filmmakers who specialize in the craft of storytelling through short and long form documentaries, scripted films and episodic series. In short, the type of content that you want to watch.
As we develop your creative, we also create a distribution strategy, ensuring the message matches the medium. Then, we’ll work with your internal team to create an integrated marketing plan around the content that maximizes engagement across owned, earned and paid channels.
The result is a deeper connection between your brand and your community. And in today's world, connection leads commerce.